The Courageous Persuaders video competition requires you to create 30 second or less commercial targeted at middle school students. Your message should warn them about the dangers of underage drinking.

As early as grade school, kids feel pressure to drink. Each year, more than 10,000 young people, ages 16 to 25, die as a result of alcohol use. 

The goal of the competition is to raise awareness and change attitudes about the dangers of underage drinking among students.